Play Up is a leading Australian digital e-commerce business in the online wagering sector bringing excitement to our over 2 million Australian customers. We employ more than 700 staff in three offices Melbourne, Sydney and Darwin.
The business name Play Up Australia was first registered in 1994, with the playup-au.com domain name registered in 1999. The company was acquired by Paddy Power in December 2010, and since 2 February 2016, it has been owned by Flutter Entertainment plc.
We are passionate about being an iconic Aussie brand that’ll bring excitement to life for generations to come.